• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Academy
  • Marriage Quiz
  • Blog
  • Video
  • About
    • About
    • Start Here
    • Healthy Marriage Toolkit
    • Marriage Mentor Program
  • Contact

The Healthy Marriage

Build a Better Marriage One Step at a Time

  • Trust
  • Values
  • Communication
  • Intimacy
  • Money

What Is Driving Your Relationship Decisions? 3 Marriage Motives Every Couple Should Know

April 22, 2024 By Joseph Nolan

There are three main motives that drive relationship decisions. Knowing these can mean the difference in success and failure in marriage.

Article At A Glance

  1. Ethical Frameworks and Decision-Making: The article explains three frameworks—deontology (rule-based), teleology (goal-oriented), and areteology (virtue-focused)—that guide our everyday ethical decisions.
  2. Impact on Marriage: These frameworks significantly influence how spouses treat each other, shaping actions from maintaining commitments to shared goal setting.
  3. Framework Limitations: Each framework has drawbacks: deontology can be rigid, teleology may lead to conflicting goals, and areteology requires deep personal integrity.
  4. Advocacy for Virtue Ethics: The article positions areteology as the most effective approach in relationships, emphasizing actions that are consistent with one’s character and values.

Here are three words that are interesting. In a strange way, they all relate to marriage success.

Deontology, Teleology, or Areteology

These three terms aren’t ones you hear on a daily basis. Unless you are a philosopher, theologian, or outright nerd.

Yet, they are ones we adhere to frequently. We use them (not the actual words, but what they mean) every day.

Let me break it down:

They all have to do with how we make decisions. Specifically ethical decisions.

They represent the driving forces we use on a daily basis to determine how we treat people, how we respond to moral challenges, and what we do when confronted with tough choices.

  • Deontology describes a decision making process based on following certain rules.
  • Teleology describes how we make decisions based on goals
  • Areteology (a word I coined), better known as virtue ethics is decision making based on character, values and integrity. (combines “arete,” which signifies virtue and excellence in Greek, with “-ology,” indicating a field of study)

Believe it or not, this applies to marriage.

Each of us has a ‘moral compass’ that guides our decision making process. It determines how we treat people. This is most obvious in how we treat our spouse.

The question is, what drives these choices. I’ll drop the nerd-words and use common terms to keep it simple: Duty, Goals, and Virtue

In This Article

Toggle
  • Deontology or Duty
    • The Little Know Formula For Bonding And Creating Greater Intimacy
  • Teleology or Goals
  • Areteology or Virtue
    • Take the Marriage Quiz and Discover Your Marriage Score
  • What This Looks Like In Real Life
    • Date Night With Your Spouse
    • Physical Intimacy
    • The Hidden Problem Destroying Relationships From the Inside
  • Bottom Line
    • Here’s what you should do next…
    • Discover Why He Withdraws and How to Bring Him Back
  • Where To Find Help
    • Related Posts:

Deontology or Duty

Let’s start with Duty.

If we are deontology driven, we are motivated by rules, obligations, and duty. We see this a lot in Stoic writers. They say there is something noble about keeping our duty to serve others.

Ad Image

The Little Know Formula For Bonding And Creating Greater Intimacy

Want to know the secret of connecting with your spouse on a deeper, more intimate level? It's hidden in plain sight!

The Healthy Marriage Learn ...

While I agree there is something noble in this idea, it can fall short. For one, the ‘rules’ for marriage are not spelled out anywhere. Sure, we know the basics of the golden rule: Do unto others as you would have them do unto you. But is this enough?

The second problem with this motivator is it can become legalistic and lose it’s heart.

Make decisions that reflect who you are, not just the rules you follow Share on X

Case in point, I’ve met men who have a standard date night with their spouse, bring them flowers every weekend, and provide well for their family (being present as a dad), yet they have been involved in long term affairs. Their obligations are met (at least on a surface view) but their heart is betraying their spouse.

Teleology or Goals

What about Goals?

Goals are good, but do they deliver the intended result? Not always.

What happens when goals compete with those of your spouse? Who wins? Because goals can put you in a ‘me vs you’ position.

Another weakness with making decisions (especially ethical and moral ones) is our goals can change over time. What happens then? Do our morals shift as well?

It can easily become a decision of convenience, rather than one of character.

I am a big proponent of having goals as a couple. They should be things you both agree on, and evaluated on a regular basis. Goals are best used as tools to help you accomplish your dreams and purpose as a couple. They are not ‘THE’ purpose. Only means to an end.

Which brings me to the final motivator: Virtue Driven Ethics

Areteology or Virtue

If duty can become legalistic and cold, and goals can change and shift, virtue is the one that taps into the inner heart and is driven by character and integrity.

Integrity is a great word because it means we are fully integrated (unified internally) in all aspects of our life. This is where character comes from. This is where our values are found.

Virtue is that inner way of thinking about right and wrong that focuses on what kind of person to be, rather than just what actions to take. It suggests that developing good qualities, or virtues, will lead a person to make good decisions and live a fulfilling life.

If I am driven by virtue in my marriage, I want to do right because it is who I am, not a checklist I have to manage, or a goal I want to reach. It is the goal.

Ad Image

Take the Marriage Quiz and Discover Your Marriage Score

Get Your Results And Discover Keys To Improve Your Relationship

The Healthy Marriage Start Now ...
Character is not built by what we aim to achieve, but by who we strive to become. Share on X

My character matters more than the action. I do things because of who I am, not for a reward.

What This Looks Like In Real Life

To keep this practical, let’s apply it to a few specific examples.

Date Night With Your Spouse

If I am driven by duty, I keep date night because it is on the calendar. I’m committed to follow through because it is the rule.

There is a small amount of virtue in this. It IS important to keep our promises. No one would argue against this.

But if we are being honest, it falls short because the duty can be done with little or no passion, desire, or heart.

I’ve discovered that this duty driven ethic has caused more problems in marriage than it solves.

On the other hand, if I am driven by my goals, it too can just be an item on my list. Devoid of passion and desire.

It can also turn to a more sinister (too strong of a word for sure) motive. I can be motivated to ‘get lucky’ or manipulate the situation to achieve a different agenda other than connecting with my spouse.

In other words, I can have a goal that is beyond the desire to create a better marriage. It’s possible to have conflicting goals that actually cancel each other.

This happens frequently in marriages.

Compare these two with virtue driven motives.

If I want to have a date night with my spouse because it is a value I hold, I move to a higher motivation. It is based on a genuine desire to connect and bond with my spouse.

Yes, I keep my promise to be consistent in having a date night. But my desire comes from a different place. It is not merely duty. It is desire.

Now, let’s look at another example.

Ad Image

The Hidden Problem Destroying Relationships From the Inside

The problem isn't that you don't love each other. The problem is that you don't have a system for maintaining and nurturing that love.

The Healthy Marriage Learn ...

Physical Intimacy

There is a sense that physical intimacy is a duty (See the Biblical reference 1 Corinthians 7:5). But if this is the only motive, it is lifeless, passionless, and unfulfilling.

If intimacy is driven by a goal, it too can be void of passion.

I had a gentleman recently indicate his wife wanted to get pregnant so she wanted to have sex during her ovulation window. Outside of ‘the window’ (as he put it), she didn’t seem interested at all.

Add to this, goals can often conflict with one another. As mentioned above, it can become manipulative and coercive; even self-serving.

By contrast, if virtue (character, values, integrity) is at the core, the motive for physical intimacy is desire (to serve and bless our spouse), connecting (to feel bonded and united), and love. It is not stripped of passion. In fact, it breeds passion.

Virtue driven decisions incorporate duty and goals, but it goes much deeper. It touches the heart of the issue because it is the issue of the heart.

Virtue flows from our deepest values. It rests upon the character of who we are. And it integrates every area of our life to make us unified in our decisions, values, and choices. It determines the ultimate direction of our life.

I hope you can see how this can be applied to every area of your life (and marriage).

Virtue is that inner way of thinking about right and wrong that focuses on what kind of person to be, rather than just what actions to take Share on X

Bottom Line

We are all driven by some standard. It may simply be a sense of duty, or a common goal. While these are good, they are limited. They do not address the real issue, which is our heart.

Virtue ethics (Areteology) is different. Our decisions, choices, and life direction flow out of our heart. We do things because they are right, not just convenient.

These issues are not just philosophical ones; they touch us at the most vulnerable point in life – our relationships. Marriage in particular.

How we treat our spouse, approach our relationship, and what we believe about marriage itself is determined by what motivates our decisions; duty, goals, or virtue.

Which one defines your life and marriage?

Here’s what you should do next…

I want to help you develop better communication skills so you can connect on a deeper level with your spouse.

Ad Image

Discover Why He Withdraws and How to Bring Him Back

Get Your Results And Discover Keys To Improve Your Relationship

The Healthy Marriage Start Now ...

That’s why we created the ‘Marriage Communication Bootcamp‘ where you will learn:

  • The 4 types of communication; and why 3 of them will destroy your marriage if you do not practice the 4th.
  • Why only 7% of communication is comprised of the words you speak; and how to identify the other 93%
  • The 13 Skills (and how to develop them) every couple MUST have to make their marriage thrive.
  • The 6 Pillars all effective communication is built on; and how to make sure they are a part of your marriage.
  • A step-by-step process of moving a conversation to the point of intimacy and connection.

This course is designed to create connection, not just ‘talking skills.’ If you desire a deeper bond and stronger connection in your marriage, click the button below to go to the next page to get access to over 15 practical exercises that will help you communicate more effectively; AND feel more connected with your spouse.

Go to the next page

Where To Find Help

We have resources available to help you create the marriage you desire and deserve.

The Healthy Marriage Quiz
If you want specific help for your marriage, or you want to know your healthy marriage score, take the marriage quiz. You’ll get immediate access with suggestions on how to improve your relationship.

Five Simple Steps Marriage Course
Marriage doesn’t have to be complicated. In this 5 part mini-series, you’ll discover practical steps to redesign your marriage.

Marriage Communication Bootcamp
Communication issues do not have to wreck your relationship. Our communication bootcamp will equip you to connect on a deeper level and cultivate skills to help you relate more effectively.

The Healthy Marriage Toolkit
Books, Courses, Programs, and Tools designed to help you create the marriage of your dreams.

Healthy Marriage Academy
Our courses will help you build a strong marriage. Each course is designed to meet a specific relationship need.

If you are having serious marriage struggles, we recommend starting with ‘Save the Marriage System‘ by Lee Baucom.

Related Posts:

Marriage Journal Prompts Marriage Journal Prompts To Help Grow Your Relationship Can A Marriage SurviveCan A Marriage Survive? A Series That Answers Life’s Toughest Relationship Questions Intrusive inlawsDealing with Intrusive Inlaws: Tactics for a Peaceful Marriage and Family Dynamic Couple putting together furnitureThe IKEA Effect On Marriage

Filed Under: Communication, Values

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Write for Us - HTML
Want to write for us? We like to help marriage, family and relationship bloggers and experts
give a voice (or page) for their work.   Click below to find out how.

Write for The Healthy Marriage

About Joseph Nolan

Joseph is the Editor and Creator of The Healthy Marriage site. A graduate of Samford University in Birmingham, AL with a major in Counseling and Biblical Studies. He is a certified facilitator with Prepare & Enrich.

Primary Sidebar

The Healthy Marriage Quiz

Focus Topics

  • Trust
  • Values
  • Communication
  • Intimacy
  • Money

Popular Article Series

  • Boundaries
  • Survive
  • Unloved
  • Forgiveness Series
  • Anger Series
  • Past Baggage
  • Marriage Habits
  • The Blended Family
Greg and Kelley Side Banner 3
5 Simple Steps eCourse Cover Image

Men & Women

  • Men Only
  • Women Only

Footer

Legal Info

  • Contact
  • Legal Notices
  • Privacy Policy
  • About

Resources

  • Academy
  • Marriage Quiz
  • Healthy Marriage Toolkit
Write for Us - HTML
Want to write for us? We like to help marriage, family and relationship bloggers and experts
give a voice (or page) for their work.   Click below to find out how.

Write for The Healthy Marriage

Copyright © 2025 · - The Healthy Marriage